Project Details:

Objective:

The goal was to create a brand that was friendly, colorful, witty, and down to earth.

The Sister Venture is a lifestyle blog, where two sisters and best friends: Mary and Rachel share their journey through life + home in the hopes that you will find inspiration and courage to pursue the life + home that YOU want.

Check them out here: http://thesisterventure.com/

The Sister Venture

Brand Research & Positioning

Discovery & Inspiration

Messaging - oneliner & mission statement

Logo Marks

Custom Pattern & Illustrations

Color Palette & Fonts

Tagline Design

Digital Download for blog + Blog Graphic Templates

Project highlights

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"We LOVE our branding! Hayley not only created a beautiful brand for us but she helped us establish an amazing foundation for our business. She guided us through a super helpful process of creating a Oneliner, identifying our target audience, and launching on social media."

- Mary & Rachel