Project Details:
Brand Research & Positioning
Discovery & Inspiration
Messaging - oneliner & mission statement
Logo Marks
Custom pattern
Color Palette
Business Cards, Notecards and Booklet
Objective:
South of Libbie started in August 2016 as an etsy shop and grew into an online business created by Christine, who was looking for something that could increase flexibility in her life, so that she could spend time with the most important people to her, her family.
Christine felt that her logo was stuck in the more formal, stuffy side of monogrammed linen companies and wanted to reflect her personality and goals in her brand.
Follow along at: www.etsy.com/shop/SouthOfLibbie
South of LIbbie
The logo is made up of vintage inspired elements that we found throughout her inspiration. The submark was inspired by a vintage keyhole in a door. We wanted her logo type to be custom, so we took a serif font and completely customized it by changing the serifs and adding the swoops in the T and L.
We decided to bring in a symbol of Charleston, South of Libbie’s home base into the secondary submark. The Pineapple not only symbolizes Charleston but also hospitality, which is at the root of South of Libbie.
"Be prepared to have found your graphic designer, brand cheerleader, and friend! Hayley has an incredible talent of taking exactly what is in your brain and translating it into gorgeous, effective branding."
- Christine
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