Project Details:

Brand Research & Positioning

Discovery & Inspiration

Messaging - oneliner & mission statement

Logo Marks

Custom Pattern & Illustration

Color palette & Font Suggestions

Business Cards, Notecards & Envelopes

Objective:

The goal was to create a brand that had a tone of nautical, while also being refined, calming and balanced.

The Simplified Island helps Moms Cut Clutter, Get Organized, and Find Sanity through a membership program and one on one organizing coaching.

Check them out here: https://thesimplifiedisland.com/

Simplified Island

Project highlights

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“I love how Hayley approaches a branding project from a true collaboration perspective. She never assumes she knows about your business. She asks lots of questions, and there is plenty of back-and-forth to ensure she communicates the brand appropriately.”

- Caroline